The Power of Listening

"I want everyone to just sink in with the belief or the thought that people are listening. Like that is a huge impactful power statement," he says. "What makes copy so difficult to write, what makes you sit down and spend hours and hours and hours writing one piece of copy is you're just thinking people aren't listening." 'They'll take it in whatever iteration I've got,' she adds. "'It's going to help them' -- like when you believe that you're also not focused on you and your critiques, you're thinking about the other person and helping them',"'You can do anything if you put yourself out there for someone else.' And they will listen,'"