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Porsche (with Doug DeMuro)
Acquired
Porsche's Reputation in the SUV Business
Porsche has scale economies being part of the VW group that they can be in SUVs in a way that Ferrari can't. The heritage is obviously an enormous factor. I suspect that the German engineering thing also plays a role. But there is some component of just like quality that you just feel. So you get BMW or Mercedes Benz and it's just not as nice. It's certainly more special.
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