2min chapter

The Method cover image

Whatnot CEO Grant LaFontaine talks Growth Marketing Success

The Method

CHAPTER

How to Scale a Growth Marketing Team

Grant: I'm a big proponent of unless you know exactly what you're doing, you do not throw people up the problem because people scales it. But if you haven't figured out what you're going to do and what problem you'regoing to solve, it just complicates solving the problem. It's a small number of people that you actually want to solve from. And so Grant, I'm going to push it here and ask you, you don't have to answer. This is where you probably say, Matt, I can't answer that question. That's fine. You don't need to. But I'm goingto ask it anyway. Figure out which of these paid vehicles

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