Product Mastery Now for Product Managers, Leaders, and Innovators cover image

435: Hershey’s award-winning approach to innovation – with Charlie Chappell and Greg Coticchia

Product Mastery Now for Product Managers, Leaders, and Innovators

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The Importance of Adapting to the Market

I think one of the things, especially at the front end, we're having discussions all the time. If you guys are seeing something going and then maybe going back and looking, how does that fit into our existing strategies? Or do we actually need to work outside the box that causes to rethink things a little bit? Yeah. It can also be the shift of emphasis within the priorities that we have. So it's a very, it's a muscle that we have in the entire company and we're one way that we can bring that in.

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