The EOS Model - Scorecard, Measureables

Every department has a scorecard. Your leadership team that Dale talked about, your executive leadership team at the top of there, has got a scorecard That's the high level stuff. Usually revenue, usually profitability and cash flow. Then each department has their scorecard as well. And so they've got a scorecards within the market. It goes a much deeper, high level, this number of clients, lower level, what else do they actually need to know in the marketing? So each of those areas has it, then the sub areas have them as well. From that, everybody gets a measurable too.