Introduction

This episode of the duct tape marketing podcast is brought to you by nudge hosted by Phil Agnew. James Ellis, a principal of employer brand labs in Chicago is a born employer branding nerd whose mission is to create a million employer brand thinkers. He's an author keynote speaker practitioner and podcaster with a wealth of experience across multiple industries for almost a decade. John Jans: This is one of those topics that we probably shouldn't have to but we better start with what is in fact employer branding and then we can go into why it matters.