What does innovation look like to consulting firms?
The Future of the Firm
What's the One Thing You Shouldn't Accept?
i always think that one of the main reasons why people go into consulting and enjoy consulting is curiosity. And actually, there's an enormous amount of innovation that can happen around a simple steel no, not a simple steel ball, a very complicated ball. But it takes, as you said, a lot of hard thinking. So i think what we're looking at here is a future where where both clients and consulting firms need to kind of think harder and deeper about what it is that they they're trying to do. That's the only way into innovation.
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