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The Reluctant Buyer or Seller of a Domain
Information asymmetry and expertise that's it baby you know on the beautiful show eight information asymmetry i like it yeah. That's why i have my zoom calls every day just listen talk listen what's the type dude no uh againwhat he was one who did the interviewYeah and it just so happens he owns sumo.com which is a pretty badass domain name it was apsoomo and he he upgraded yeah exactly apsoomo.com he paid a million dollars to buySumo.com because then it allowed him to basically create lots of content around paying a million dollars sumi.com which is actually a highly underrated PR aspect of each domain acquisition.