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What You Didn’t Know About Skin Care Products & Why We Measure Everything

Something You Should Know

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Is There Marketing of Skin Care Products?

There is certainly a lot of marketing, aggressive marketing of skin care products. Most ingredients are not known by the consumer so it's a blind item because consumers don't understand the ingredient listing. And the other point is marketing is powerful. It reinforces a definition of beauty that's unrealistic and unobtainable so the consumer feels bad about themselves. So somebody's got to advocate for the consumer and that was my goal.

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