Join us on an inspiring journey with Phil Hadfield, who transitioned from the UK to Bali, Indonesia, and launched a successful brand that generates millions annually. Phil shares his experiences of moving to Bali, the lifestyle changes, and how the island's vibrant entrepreneurial and wellness culture has been a perfect fit for him. Discover how Phil financed his business, differentiated it in a competitive market, and managed to price his products higher than competitors while achieving remarkable success.
In this episode, we explore the journey of creating a product and brand that stands out in a saturated market. Listen in as we discuss the initial desire to establish a brand beyond Amazon, focusing on unique designs and premium positioning. Despite the challenges of finding a reliable factory amidst COVID-19 and tariff wars, Phil's brand successfully launched in October 2020. Learn about the strategy of targeting high-demand keywords, the impact of COVID-19 on demand, and how the brand expanded to nearly 100 SKUs, including new product lines and variations.
We also dive into the strategic growth of Phil's e-commerce business, which specializes in premium products in his niche. Discover the successful expansion into the UK and German markets, driven by effective Facebook ads and a strong community foundation. We discuss the potential of TikTok ads, impressive wholesale performance, and plans to break into big-box retailers. Learn how customer feedback guides product development and validation, and how niche markets like pocket knives and military challenge coins have become significant revenue streams. Finally, we touch on the journey towards building a business primed for a strategic exit, emphasizing the importance of exceptional craftsmanship, unparalleled customer experience, and leveraging influencers for organic growth.
In episode 401 of the AM/PM Podcast, Kevin and Phil discuss:
- 00:00 - Life in Bali
- 10:52 - Building a Brand Beyond Amazon
- 14:03 - Competing With Unique Pricing Strategy
- 17:59 - Expanding Product Line Strategy
- 18:44 - Exploring Marketing Strategies for Growth
- 24:29 - Amazon's Approach Beyond Price
- 29:45 - Obsession With Luxury Items in Marketing
- 32:02 - Strategic Business Growth and Exit Strategy
- 36:37 - Influencer-Driven Marketing Strategy
- 40:39 - Email List Building Strategies on Instagram
- 43:35 - Financial Scaling and Event Networking
- 44:26 - Navigating Funding for International Business
- 50:46 - Marketing Success Through Valuable Insights
- 52:00 - Kevin King's Words Of Wisdom
