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Joel Yashinsky (Applebee's Neighborhood Grill & Bar) | Turning Around a Brand

The CMO Podcast

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Hallmark Movie at an Applebee's?

"I think we need to have a Hallmark movie set at an Applebee's," he says. "That's a natural combination of two brands that really speak to the same type of guest or customer" He adds: "It would be authentic and real because that's what's in our restaurants every day"

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