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From the future of flight to brand building, insight from Liquidity Summit 2024 | E1969

This Week in Startups

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Building Fandoms, Walmart Walkthrough, and TikTok Shops

The chapter emphasizes the importance of founders starting a company out of personal motivation rather than just market opportunities, focusing on creating hyper-differentiated products and building fandoms. It discusses the significance of relationships with big companies like Walmart and TikTok for startups, as well as the need for startups to understand real consumer behaviors by spending time in retail environments. The evolution of advertising platforms from MySpace to TikTok is also highlighted, with a focus on the potential for live video selling and the importance of having a strong founding team and clean cap tables.

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