The Origins of Disney's Iconic Brand

The chapter delves into the historical origins of Disney, starting with the introduction of Mickey Mouse and how Walt Disney's innovative use of synchronized sound catapulted the character to stardom. It discusses Mickey Mouse becoming an American symbol and an All-American hero, resonating with audiences during the Great Depression. The chapter also explores the early commercial success and the creation of Disneyland, highlighting Walt Disney's personal and financial investments in bringing his vision to life.