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Will Ahmed on Building WHOOP, The Future of Wearables, and What it Takes to Lead
WHOOP Podcast
What You Learned in the Second Phase of Marketing?
In the early days, i like this idea you got more credit because f the profile of your customers. What did you learn in the second phase about marketing? What counter intuitive or interesting lessons stand out? Once you got that original entree,. what then started to workt from my perspective that's used whoop and became aware of it at a certain point. So i'm just curious how much of that was pay off from that early work, versus other additional things that you've learned about marketing.
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