The Curious Generation

I think younger generations, even if you show them a Dolly Parton or Taylor Swift back through her roots is that they want to feel like they discovered something new. So you're sort of up against that until they hit an age where the curiosity enables them to contextualize. One of the good things is whoever's out there and, you know, in the top 20 with longer careers, they're going to be pretty quick to share what their roots are. And so once it looked like a young fan hears that Dolly parton mattered from their favorite artist, they'll start to naturally go back. But like to really kind of run the train back to sort of look at America,