The Verticalization of Social Media

Spencer speaks with Isa Watson, the Founder & CEO of Squad. Watson, author of the upcoming book, "Life Beyond Likes: Logging Off Your Screen and Into Your Life." In the book, she raises awareness around how social media has impacted our daily lives, self-worth, and real life relationships. With so much of our lives lived online, Isa argues, we’ve never been more connected—or disconnected—from what’s most important to us. It’s time to let go of our curated online worlds and get beyond our need for likes. As the founder of Squad, an audio- focused app, Watson created a fun and easy way to stay in touch with your best friends everyday—away from the distractions of traditional social media.