At Christmas we banquet the rich with the poor, who then but the miser but openeth his door. So that sort of, it's both things, isn't it? It's the inversion, but also the charity bar. You don't actually hear that much about the charity bar now. Well, it's been turned into something dark, hasn't it? Now we talk about, when we think about Christmas charity, the appeals are always very, very depressing. And it sounds like that was about a generosity of spirit. Rather than feeling sorry for people, you say, look, let's share in this joy rather than, ooh, let's all share in this depression.