Growth Hacking by Facebook Product Leader
The Product Podcast
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3 Tactics to Increase Conversion Rates
You want short in your funnel, reducing the number of steps and friction it takes for the user to get to success. Limit the number of options that you're showing the user. Smart defaults are another good tactic. The third one is re targeting users. It's about making sure those options are things that they actually would want or sighting.
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