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Think Catchphrases Are Dead? Eat My Shorts.

Decoder Ring

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The Power of Catchphrases on Radio

A version of Jack Benny's now cut that out even made it onto my favorite sitcom in elementary school. A lesser known comedian was a guy named Joe Paner who was a huge hit on radio and Joe Paner knew how to use his voice really well. You nasty man became a huge catchphrase. Here's here's one that is completely inexplicable. You want to buy a duck? Why? Who knows? Another one was don't ever do that. Those all became catchphrases in the early 1930s.

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