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Literary It Girls, BookTok And The Complicated History of Men Watching Women Reading

The Polyester Podcast

CHAPTER

Exploring Literary Culture and Branding in the Modern Era

The chapter delves into the changing landscape of literary culture with a focus on themes at the Fitzwilliam Museum, the evolution of book sharing platforms from Tumblr to TikTok, and the influence of fashion brands and celebrities in book promotion. It discusses the rise of 'hot girl authors', the perception shift towards literary it girls, and the challenges of balancing aesthetics and substance in book marketing. The conversation also touches on the historical context of men watching women read and the complexities of literature discussions in the modern era.

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