"I think of a creator as someone who makes original work to inspire, teach, and educate and entertain other people," he says. "Early on, like almost everyone was doing it through blogging, right? Search traffic was very, very important." Twitter is kind of our core social network that we care about the most or that we feel most native on, she adds. 'You could build an audience purely on Twitter'
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Nathan Barry, founder & CEO of ConvertKit.
Nathan started ConvertKit 10 years ago and has since grown it to one of the largest creator-driven newsletter platforms in the world. On top of running an 8-figure business, Nathan's a consistent creator who writes several newsletters, including a new paid newsletter.
In this episode, Nathan talks about the state of creator-driven newsletters today and how creators can build—and are building—massive 6-to-7 figure businesses on the backs of their newsletters.
We also discuss:
- how Nathan thinks about paid newsletters and his publishing strategy (1:09)
- 3 things he sees the most successful newsletter operators have in common (12:00)
- what the ConvetKit Creator Network is and how it's helping Creators grow & monetize (20:33)
- how Nathan believes newsletter operators can grow & monetize most effectively (26:36)
- ....and much more!
You can find Nathan Barry on Twitter, and Louis is at @louisnicholls_ .
Other links mentioned: