The Anatomy of a 450+ GQ Brand with Dean Brennan
Ecommerce Playbook: Numbers, Struggles & Growth
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How to Make Money With Heart and Soil
Heart and soil's end cap is $13 to acquire a new customer against an AOV of around $113. So you're requiring customers really, really cheaply somehow. But at the end of the day, I think there's a principle in here that matters when it comes to the organic content. It's a way that we position ourselves as a brand. Our customers are the heroes. We approach it from our angle. We're the guide and we're trying to educate. We're trying to inspire and we're try to guide.
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