Annie Duke: When To Quit, Monkeys vs Pedestals & The Dark Side of Goals
Creator Lab - interviews with entrepreneurs and startup founders
How to Build a Pedestal
"If we can't do the hard thing, there's no point in the other stuff," he says. "It creates the illusion of progress toward a goal when you already know you can build a pedestal" He adds that if you're building code before you've talked to customers and just said, would you buy this thing? No demo. Just like, is this something you might be interested in?"
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