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Google Analytics 4 Migration: How to Prepare

Social Media Marketing Podcast

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Is There Anything That Universal Analytics Can't Do?

There won't be a transition period. Gugle's going to kick out their first version, or they've actualy had the top for a number of years now,. And i think a lot of user interface stuff will be iterated. The big difference is in goals. If somebody was using goals in universal analytics, for those that are familiars, like four diffe types of goals and destination goals and event goals, and less of that is gone. That doesn't exist in g a four. They have wat they call conversion events. Everything's an event. So if you're using source medium campaign, those who are alttle more advanced may be using term and a content

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