Special GA4 & Shopify Episode -- Going Deep On Reporting Changes With Dan LeBlanc @ Daasity
Conversion Tracking Playbook
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GA4 Google Analytics
The native Google channel, it's passing the product name and variance in some cases. So that will cause issues even if you're pulling it into the Big query. With Lvar, and I think with others, you can modify that. Those are the big ones. That's good because it gives us a sense of the Shopify integration does a job, but it's a much more limited job than what is possible.
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