Using Your Dark Side in Your Artwork or in Your Books

You need to see that this shadow, this dark side, actually contains incredible amount of power if you learn how to tap into it. So I mean, I think a lot about great athletes, for instance. These are people who are extremely competitive. If they didn't do this competitive instincts, embast the ball of sports, they might get involved in things that weren't very good or very productive. But they channel all of that into something very powerful. We're fascinated by Machiavelli characters and con artists because it's a part of ourselves that we can't come to terms with when we're pressing. It's kind of like Gary Vee, who curses and things like that