"i want to grow it more organically. And i'm really happy that you have me on to day to to just explore and brain storm, because i'm super excited," he says. "The place that i like to jump in is with a question that maybe not super as a starting point for referal strategy and rewards." So let's say somebody joins up for your new's letter. They're looking forward to next week's edition in their own box. Why are they looking forward to it? What is the transformation that they can have? Was the value they 're going to get out of it? Well the good thing is, i wrote a lot of books or inlar