3min chapter

Developing Leadership cover image

Creating Alignment in Superstar Engineering Teams with Phil Calçado

Developing Leadership

CHAPTER

Is Your Customer Acquisition Strategy a Good Idea?

A lot of companies in the world is not never going to matter for because they're not going to have a company, but if you're like SoundCloud or Heroku and GitHub. A lot of companies don't have that sort of same scale need. So it's a very different kind of nuanced conversation so again like I told people on Twitter very publicly like hey just pick a model with a programming language use Heroku or the equivalent and GitHub or the equivalent - go about your day. Don't don't sit there micro decide all these things.

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