How to Make Money With Evergreen Content

I don't think it's going to sound very hopeful view. Well, first of all, that knowledge changes constantly. There's a need to make that type of content. But there's also no money for them. What media started doing is seeing that there was content that naturally existed and was created on the internet - like how to fix my glasses. And they thought, you know what we can do is we can use our huge SEO juice that we already have. The game changed. If you could make margin the same way as you used to, you would still be doing that. Margin dried up in one place and this seemed like a logical place to move because you could do it