S02E08 Inside Marketing Design at Dropbox
Inside Marketing Design
00:00
Bringing Brand and Product Into the Product
i'm a big fan of running tests and like you know learning about the the marketing site and finding ways to improve it so that's why i had to ask about that one. We want to create a system that allowed us to turn up and down our elements at different degrees based off of sort of that channel. There's still ways that things can feel consistent without actually looking the same. A company's visual identity system needs to be flexible but also recognizable which is an interesting tension.
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