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13min chapter
Mars Inc. (the chocolate story)
Acquired
From Chocolate to Pet Food: The Rise of Mars Inc.
This chapter explores the unconventional journey of an entrepreneur who immerses himself in chocolate production to learn its intricacies, leading to the iconic Mars Bar's success in the UK. It contrasts traditional chocolate-making methods with Mars Inc.'s modern strategies, including the surprising diversification into pet food during the 1930s. The narrative illustrates how the founder's commitment to quality and strategic marketing decisions helped transform Mars Inc. into a dominant player in the candy industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode