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#86: The Secrets of Story in Marketing
Marketing Made Simple
The Fifth Elements of a Good Story
The biggest paradigm shift in the story brand framework is you are not the hero of your story, your customer is. You need to create talking points around how do I show my customer that I understand their problem and have helped other people overcome it? The guide gives the hero a plan because the audience needs to see that there is a way forward in your marketing. And then finally, the last two elements of any good story is that there are stakes in the story. So what's at stake if the hero doesn't go to action is that they lose hope. By not acting, you are going to experience, continue to experience your product. It's probably going to get a little bit worse.
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