Ely: I think definitely one of the things i am taking away is thinking a little bit harder about how, i hew took o of the doctrine of haf to have this confidence level. And ye il reiterate a third time, you know, just how little i feel like we were able to cover. But that just means wed need to do more or the same. So that's good. An ion't kno, callly,. any parting thoughts from you or? Well, i it's a little ironic. Ii feel almost like, o g's all set me up for this, and you don't even know it, but i have a twice monthly tele conference group
We had a hypothesis that our listeners might be interested in hearing an expert on digital optimization. In this episode we test that hypothesis. Listen and learn as Kelly Wortham from EY runs circles around the lads, and brings them to an understanding of what digital testing means in 2015. In an hour so optimized it only takes 45 minutes, it's 2015's penultimate episode of the Digital Analytics Power hour.
People, places, and things mentioned in this episode include:
- Taguchi vs. Full Factorial test design
- kelly dot wortham at ey dot com (to get added to Kelly's twice-monthly testing teleconference)