210: Why Bother? With Jennifer Louden
Pivot with Jenny Blake
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How to Turn Things on Their Head
The book came together when I was coaching with Jenny Nash, she's a great coach and who marries the book coaches with clients through her matching service called offer accelerator. And we had been corresponding and I was so curious about like, what would I write to this person who didn't know why to bother about anything? So it all arose out of that phrase. But honestly, I didn't realize that the two sides of it, right?
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