Marketing Made Simple #6: Customers Never Trust a Guide Without a Plan
Why That Worked – Presented by StoryBrand.ai
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Planning for Trips to Day - The Story Brand Framework
The story brand framework is the marketing framework that really powers this podcast. It shows you exactly how to clarify your message by inviting customers into a beautiful story where they are the hero of the story and you are the guide. So at this point in the story, we have identified what our customer wants, and we put that very clearly. We've established the problems that are getting in the way of that. And before we get to that call to action, we need to give the customers a plan to show them how to move forward in doing business with you. You deserve marketing that is easy and that works.
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