Citizen Marketers and the Bernie Sanders Campaign on Social Media, with Dr. Joel Penney
Social Media and Politics
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Are Citizen Marketers Useful Individually or Collectively?
Citizen marketers are people who use social media to express their political views. The author says the value is in connecting different people together and having many individuals all kind of participating in the circulation. "It's really a social media distribution network for messages that might come from a political campaign"
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Transcript
