The app design is actually, it's an apex. It's like nothing has been this good to keep you hooked. If they were an American company and they were just really good at sucking you in, the same way Instagram was better than Facebook doing that. The bottom layer is what I'm talking about. And then just to add to that, not just the negative effects on dopamine and how we all sucked in being addicted to it, but also the types of content. That's chicken slaps as we talked about last week. But yeah, I think it's true - TikTok goes back a long way.

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