I think perhaps we have to go back to the definitions of storytelling that used to exist when we were all sat around village fires and campfires, sharing stories together in order to build a story. And I think ultimately that's really what great design can help encourage. This is one of the, for me, the biggest themes of design going forward is that we have this shift from consumption to participation.
In this podcast interview with Debbie Millman, Tim Brown reviews his career at IDEO, explores the impact of design processes (drawing and storytelling) and discusses his new book, Change By Design.