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#252 - Jack Benzaquen, Duradry: Bootstrapping From Niche Problem to Household Name
DTC POD: How The Best Brands Are Built
Are You a Subscription Only or a Dura Dry One Off?
A subscription product is going to be better the so we're gonna sell subscription even if it's something that maybe people don't you know want to subscribe to. How do you guys manage that are you guys subscription only or can I buy Dura dry one off there how do you think about that whole mix of products? "You have to to offer both because today's consumer is not gonna forgive you if you only offer one of this unless you test it and you model it"
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