4min chapter

Mixed Methods cover image

Triangulating the Truth - Aaron Sedley, Google

Mixed Methods

CHAPTER

Are Surveys the Best Attitude Measurement?

As researchers, we have an obligation to think broadly beyond or o our own areas of expertuse. There's a lot of qualitative research that survey research is simply not good at replicating and substituting for. Fun research studies make for candid, engaged participants. Candid engage participants make for truly ground breaking results. D scout connects you with real people through their smart phones in their context. Your participants give you a window into real life,. You'll come away with rich video data that's easy to analyze and position to resinate. Headto d scout dot com.

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