SaaStr 433: What It Really Takes to Have Your Marketing Team Deliver Pipeline and Revenue with Latane Conant, CMO @ 6Sense
The Official SaaStr Podcast: SaaS | Founders | Investors
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The Most Efficient Way to Double Revenue
Before Sixth Sense, I was at a company called Appirio. And one of my strengths is a strength because I spent seven some years working on customer experience. Steve Jobs says you start with the customer experience and work your way backwards to the technology,. So there's that. The other strength that I have is I actually, while I love marketing and I love being a chief market officer here at SixthSense, I actually come from sales.And I'm all about making money. That's a strength of mine: really understanding the whole revenue cycle and model. What is the most efficient way to double revenue? And I've got two answers. Answer A is work more leads. Answer B
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