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Digital Twins & the Physical World Metaverse
TechMagic with Cathy Hackl
The Value of Virtual Twins
Virtual twins will help us better understand the world and make large-scale planning decisions. Chris Barber, director of AR Partnerships and Business Development at Meta, has seen how these types of virtual twins are opening new markets. Virtual try-ons is one example of where we're already seeing the value of digital twins as a way of enabling people to interact with virtual versions of products. We think these kinds of experiences with virtual objects will become increasingly important to how people express themselves and how they make purchases.
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