#305 Why Middle of Funnel is Key For B2B Marketing - Ellen Schwartze
Breaking B2B - B2B Marketing & Demand Generation Podcast
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The Importance of Optimizing Your Marketing Funnel
Notch founder and CEO of BSB says it's important to focus on the entire sales funnel, not just one part. A lot of emphasis has been put on the bottom of the funnel which is easy to track but less so at the top. Notch recently started working with podcast host Tara Robertson who helps companies understand their middle-of-the-funnel marketing strategy.
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