The Importance of Advocacy in Word of Mouth

If you're prompting the share, it's not necessarily earned advocacy. It's becoming a major part of marketers me plans and channel planting. Inadvocacy in word of mouth is now really important. And that holds true whether of youre in betebe or betecy marketing. The same for us. I customer reviews and testimonials or a huge part of our business, customer refurrels. They actually never have to interact with you at all. So for you, as a marketer, how are you now supposed to plan and adapt to this new channel landscape?