Substack’s CEO on ads, bundling and what’s next
The Rebooting Show
00:00
The Importance of Ads in Advertising
Ads, ads and maybe are never. Well, so there's that story I told you before about there's like, everybody's gonna have to turn it into TikTok or turn it into sub stack. We're trying to play the sub stack game. The piece of that I think is central is if you do advertising in a way that reduces the bargain to the audience is a commodity to be sold off. That thing is fundamentally in opposition to the reason that sub stack works at all.
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