How Guinness uses a weakness to emphasize a strength
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Embracing Imperfections
This chapter explores how Guinness leveraged its unique pouring process, seen as a flaw in the U.S. market, to create an impactful advertising campaign. By embracing the concept of patience through memorable messaging, the brand transformed a perceived weakness into a strength, enhancing its appeal and authenticity.
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