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Product Recall: Drakkar Noir
Forever35
The Smell of Axe
Axe, by 2006, they had sold $71 million worth of product. The smell really lingered in the air. It was every it was the other man who got into the elevator with his shirt unbuttoned because he was so late for work or what have you sprayed Axe and then the smell lingered. I think Drakkar kind of made it an accessible thing. Even though it was a cheat quote, a quote, prestige fragrance. And then Axe kind of took it and ran with it.
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