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9min chapter
Meet PAM: The Profit Allocation Model Revolutionizing Ad Budgets
Ecommerce Playbook: Numbers, Struggles & Growth
Optimizing E-Commerce Budgets with PAM
This chapter introduces the Profit Allocation Model (PAM), a new budgeting tool designed to help e-commerce businesses effectively allocate their marketing budgets during the busy sales season. The speakers discuss critical questions for DTC operators about spending allocation and maximizing profitability through strategic budget distribution across various marketing channels.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode