In business, one of the things that i always tried to do was push the decision down to the people who were actually using what we were talking about. The beauty of having my own firm is i can say, no, that's bacet crazy. Complex, adaptive, emergent behaviour comes from the bottom, not the top. We're deterministic thinkers living in a probablistic world. Hilarity or tragedy often ensue. In this particular industry, it's not necessarily about what people know. It's about trying to understand motivations between people and what's driving them in individual decisions. And so much of what happens in financing markets are driven by these individual decisions. Collectively