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Marketing Execs React To The Netflix Pepsi Documentary
Marketing Against The Grain
Is Comparison Marketing Really a Bad Thing?
I think brands are too nice today. I don't think you should go out and advertise like an awareness level to compete. But if you're a B2B company, most B2B companies have deep competitive intelligence teams. It's how do you then take that up to your website and other aspects of your marketing? I think it's more important than people realize. Your advertising has to be really good or you come off as really lame.
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